Counter Terrorism Police safety campaign aimed at children and teenagers.


Designed to teach 11-16 year olds how to act in the unlikely event they are caught in a gun or knife attack, the ACT for YOUTH campaign reinvents the successful ‘Run, Hide, Tell’ public information films for a new generation.

Kids will be taught to RUN if they are able to, HIDE if they are not, and TELL police of the threat only when it is safe to do so. They will also be advised to warn others about an on-going threat, and crucially told NOT to stop and use their mobiles phones until they are safely away from danger.

The three-phase communications and education plan, launched on 28 September 2017, will be supported across policing and government, with the intention that Run, Hide, Tell will eventually make up part of the PSHE, (Personal Social Health Economic), curriculum of formal education at schools and colleges. It will also be delivered by the many UK youth organisations to their members.

All previous Counter Terrorism (CT) messaging has been aimed at adults, but following extensive research with children and young people, security experts from the National Counter Terrorism Security Office (NaCTSO) have created age appropriate safety advice to engage and empower a younger audience.

They have also teamed up with key partners such as the NSPCC, Childline and Educate Against Hate, to help and support parents who are understandably anxious about discussing such a topic with their children.

NaCTSO are working alongside the PSHE Association, Department for Education, St Johns Ambulance and youth organisations to produce material to prepare and support educational professionals and youth organisation staff in their delivery of the Run, Hide, Tell messaging to 11-16 year olds.

Bespoke lesson plans for Key Stage 3 and Key Stage 4 pupils, produced for NaCTSO by the PSHE Association, will supplement a new age-appropriate animated film.

Both the materials and the new film will be released in late October and will provide guidance covering:

  • How to Identify and Respond to Suspicious Behaviour
  • How to Identify and Deal with Suspicious Items
  • How to React to Firearms or Weapons Attacks – RUN HIDE TELL

A supplementary package will follow shortly after, and will introduce a new element titled TREAT; detailing new St Johns Ambulance trauma First Aid advice which can be applied by 11-16 year olds whilst HIDING. This is designed to help injured parties survive the potentially lengthy period before medical professionals are able to access the scene.

By | 2017-10-20T13:44:34+00:00 October 20th, 2017|Counter Terrorism, Retail Security, Security|